Are you passionate about creating exceptional event experiences, fostering strategic partnerships, and helping SMEs grow?
As a Senior Executive, SME Strategic Event & Partnership, you will be responsible to drive the success of our flagship CTOS SME Biz Day event series. The role is pivotal in integrating go-to-market (GTM) strategies with event planning and execution, ensuring that the event delivers an exceptional experiences. You will coordinate the event from sponsorships, speaking slots, GTM activities, aligning internal cross-functional support and strategic partnerships.
Here's How You Will Add Value:
GTM Planning & Execution
- Develop and execute a comprehensive GTM strategy for CTOS SME Biz Day, aligning event objectives with commercial goals.
- Conduct market research to enhance event details, content and overall experiences.
- Collaborate with marketing, sales, product, and customer success teams to ensure unified messaging and seamless customer journeys before, during, and after the event.
Event Strategy
- Work with marketing and event organizer for all event collaterals and marketing materials.
- Support digital online presence for events outreach. This includes:
- Blog posts, speaker spotlights, video teasers, social media posts, and newsletters to drive event participation.
- Event landing sites and social media channels.
- Oversee end-to-end event logistics, including venue coordination, program scheduling, speaker engagement, and exhibitor management for all SME Biz Day locations.
- Leverage digital tools and platforms for event registration, attendee engagement, and post-event follow-up.
Data Analytics
- Analyze attendee data and feedback to optimize event content and future GTM initiatives.
- Prepare post-event reports with actionable insights and recommendations for improvements.
- Assist in preparing insightful presentations and performance report updates to internal stakeholders, to showcase event effectiveness and impact.
Stakeholder Engagement
- Foster relationships with government agencies, industry associations, sponsors, and key partners to enhance event value and reach.
- Coordinate post-event communication strategies, including personalized follow-ups and tailored offers to nurture leads and drive conversions.
Strategic Partnerships
- Identify strategic partners (including industry, government, associations) to collaborate.
- Develop and execute targeted outreach campaigns drive with measurable outcomes.