ROLE OVERVIEW
This role is responsible for driving the company’s
digital marketing growth performance across both the SME (B2B) and Consumer
(B2C) segments. This role will focus on planning, executing, and optimizing
digital campaigns that generate leads, drive conversions, and support revenue
growth.
This is a hands-on role for someone who is
performance-driven, data-savvy, and eager to scale marketing efforts through
digital channels, paid media, content marketing, and marketing automation.
KEY RESPONSIBILITIES
Digital
Marketing Execution
- Plan, execute, and continuously optimize multi-channel digital campaigns
including social media, email marketing, content marketing, paid media, and
performance marketing.
- Create compelling digital content, including advertisements, EDMs,
landing pages, social media posts, and website materials.
- Work closely with Product, Sales, and Customer Experience teams to align
growth marketing initiatives with broader go-to-market and customer lifecycle
goals.
Campaign & Performance Management
- Design,
launch and refine targeted campaigns aimed at increasing consumer sign-ups,
lead generation, and improving conversion rates for both segments.
- Monitor
and leverage performance insights to consistently optimise campaign
effectiveness and ROI across digital channels.
- Continuously test creative, messaging, and channel mix using A/B testing
and experimentation frameworks to drive ROI.
- Maximize the performance of landing pages, CTAs, and campaign flows using
UX and CRO best practices.
Customer Journey Optimization
- Utilize marketing automation to design personalized
user journeys, focusing on targeted offers, cross-selling, and upselling
opportunities.
- Ensure alignment of marketing touchpoints
to improve customer experiences and maximize conversions.
Content
& Communications
- Help produce
engaging content tailored to SMEs and consumers (e.g., blogs,
infographics, video scripts).
- Support in
executing the social media strategy and scheduling content.
- Work with internal
teams or external vendors to produce content.
Vendor
& Project Management
- Manage external agencies and vendor partners involved in
paid media, research, activation and creative execution.
- Coach junior team members to build a high-performance,
collaborative team culture.
Performance
Tracking & Reporting
- Track, analyze, and report on campaign performance with strong command of:
- Marketing leads reports (leads generation
- volume, quality, funnel performance)
- Google analytics reports (web traffic, engagement,
bounce rate, conversion tracking)
- EDM performance (open rates, CTR,
engagement trends (if any), conversions)
- Social media performance (reach,
engagement, growth metrics)
- Deliver clear, data-backed recommendations to improve ROI and influence
business outcomes.
- Assist in preparing
insightful presentations and performance report updates to internal
stakeholders, to showcase marketing effectiveness and impact.
Regulatory Compliance
- Ensure all marketing activities comply with relevant regulatory standards
(e.g. PDPA, BNM guidelines).
- Collaborate with Legal
and Compliance teams for approvals and reviews, as required.