ROLE OVERVIEW
This role will drive
end-to-end marketing strategies across Consumer and Commercial (SME) segments,
supporting CTOS Basis, Key Accounts, and other cross-functional departments.
You will plan, execute, and report on campaigns to build awareness, generate
quality leads, and optimise lead-to-acquisition conversion.
The role requires strong
business acumen, digital fluency, and excellent communication skills, with the
ability to align marketing outcomes to business KPIs and revenue goals. You
will support the GM of Marketing in ensuring strategic alignment while managing
day-to-day execution. This is a hands-on role covering campaign management,
content development, stakeholder engagement, and event planning.
KEY
RESPONSIBILITIES
Marketing
Strategy, Planning & Execution
·
Develop and execute integrated marketing strategies and
campaigns (ATL, BTL, digital, and on-ground) for Consumer and Commercial (SME)
segments.
·
Craft campaign
strategies, messaging frameworks, segmentation insights, and rollout plans with
clear KPIs focused on brand awareness, lead generation, and customer
acquisition/activation.
·
Create marketing materials including sales tools (e.g. sales decks, brochures), product content,
digital ads, eDMs, and websites/social content.
·
Monitor market trends, insights, and competitors to identify new opportunities, refine strategies
and messaging / content direction.
·
Collaborate with business units to align marketing
initiatives with product launches and priorities.
Content
& Communications Development
·
Craft compelling and relevant content tailored to
consumer and SME segments, including articles, case studies, infographics,
thought leadership pieces, and social media content.
·
Lead EDM campaigns for both acquisition and retention,
optimising for engagement, conversion, and lifecycle performance.
·
Collaborate with Growth
Performance team to formulate and execute social media strategies to enhance
brand presence, drive engagement and content performance —
occasionally posting directly when speed and accuracy are needed.
·
Ensure consistent brand messaging across English, Bahasa
Malaysia, and Mandarin (where relevant).
Campaign
Management & Funnel Optimisation
·
Manage full-funnel marketing efforts with a focus on
generating quality leads, improving conversion rates, and achieving acquisition
goals.
·
Collaborate closely with the Growth Performance team on
media mix, lead scoring, attribution, and performance dashboards.
·
Track campaign effectiveness across digital, offline,
and event platforms, and make real-time optimisations to drive results.
Events,
Symposiums & Activations Management
·
Plan, coordinate, and execute
high-impact marketing events, launches, symposiums, webinars, MoUs and
symposiums.
·
Develop event marketing
strategies to maximise visibility, engagement and turnout
·
Own the full event lifecycle
from ideation, planning and coordination to execution and post-event
evaluation.
Partnerships
& Ecosystem Engagement
·
Identify collaboration
opportunities with fintechs, SME associations, banks, and ecosystem players.
·
Build co-branded campaigns and
strategic programs to amplify CTOS’s presence and reach.
·
Build and maintain strategic
partnerships with relevant business networks and industry networks / groups to
amplify CTOS visibility and credibility.
Performance
Tracking, Budgeting & Reporting
·
Monitor and manage marketing
budgets effectively to maximise ROI.
·
Track, analyse, and report on
performance using:
o Marketing leads and funnel conversion reports
o Google Analytics (web traffic, engagement,
conversion tracking)
o EDM Analytics (open rate, CTR, engagement trends)
o Social media metrics (reach, engagement, growth
metrics)
·
Translate data into actionable
insights and clear recommendations for campaign optimization.
·
Prepare performance reports
and campaign post-mortems for internal stakeholders, to showcase marketing
effectiveness and impact (weekly and monthly).
Stakeholder
Management & Cross Functional Collaboration
·
Work closely with internal and
external teams to align marketing efforts with business objectives.
·
Manage external agencies to
deliver quality and timeline output e.g. creative, digital, media buying, or
event organisers.
·
Lead quarterly marketing
planning, review and reporting, ensuring alignment with overall targets and
goals.
Supervision
and Leadership
·
Lead, mentor, and
support the Marketing Executive and/or Intern in execution, professional
development, and performance accountability.