MISSION / PURPOSE OF THE POSITION:
The Product Manager, is responsible for the
end-to-end management of products within the CTOS’ product suite, as determined
by Head of Strategy, Consumer Services.
This may change from time to time.
The Product Manager is responsible for developing and managing the full
B2C product lifecycle of the product suite, which includes: developing products
by identifying potential products; conducting market research; generating
product requirements; determining specifications, production timetables,
pricing, and time-integrated plans for product introduction; driving product
revenue.
The Product Manager ensures that product development phases are executed
smoothly from conceptual stage through to product launch, as well as on-going
product management activities such as driving adoption and revenue, feedback gathering
and continuous version enhancements (cradle to grave concept).
The Product Manager will also act as
the main coordinator and project lead for his/her product suite, and is expected
to work very closely with departments such as Sales, Customer Experience,
Marketing, Data Analytics, IT and Finance.
MAIN TASKS / RESPONSIBILITIES:
Manage product lifecycle
performance
- Identify the opportunities
to increase the KPI that the business are looking for. Take decisions thought
the data.
- Recommends the nature and
scope of present and future product lines by reviewing product specifications
and requirements, appraising new product ideas and/or product or feature set
changes for all related solutions.
- Brings new products to
market by analyzing market needs and proposed feature sets, defining business
requirements and product development programs; establishing time schedules
with development and IT teams.
- Responsible for
commercialization of the product line, including preparation of business case
and return-on-investment analyses; monitoring actual performance against
initial business case, and recommend intervention strategies where required.
- Provides information for
management by preparing short-term and long-term product sales forecasts and
special reports and analyses; answering questions and requests.
Undertake market and
customer research
- Determines customers' needs
and desires by specifying the research needed to obtain market information.
- Assesses market competition
by comparing the company's product to competitors' products.
- Obtains product market share
by working with sales director to develop product sales strategies.
Develop go-to-market
strategies
- Introduces and markets new
products by developing time-integrated plans with sales, advertising, and
production.
- Determines product pricing
by utilizing market research data; reviewing production and sales costs;
anticipating volume; costing special and customized projects.
- Provides source data for
product line communications by defining product marketing communication
objectives.
- Assesses product market data
by calling on customers with field salespeople and evaluating sales call
results.
Collaboration
& people development
- Requires significant collaboration with numerous departments across
the business, specifically with Sales, Marketing, Data Analytics, Customer
Service, IT and Finance
- Maintains professional and
technical knowledge by attending educational workshops; reviewing
professional publications; establishing personal networks; participating in
professional societies.