We are Malaysia’s leading Credit Reporting Agency (CRA) and we are aggressively expanding our business, and looking for dynamic, driven and motivated individuals to join our team. Our Direct-To-Consumer segment (D2C), is one of our fastest growing product areas in the market, with an abundance of expansion plans and innovative ideas on hand.

As the Head of Marketing, is responsible for leading, developing and delivering the Consumer and SME Commercial Partner marketing strategy and launch cross-channel communications. You will also be responsible for the development and implementation of strategies to increase engagement, increase effectiveness of marketing campaigns and increase ROI. This includes lifecycle strategies and the development of a content strategy for members, as well as marketing for potential and new businesses.

This role is a critical player in designing commercial outcomes for Marketing activity to ensure commercial objectives, and growth, are delivered. You will collaborate with stakeholders across the business to leverage opportunities and create a positive customer experience which
increases activity and therefore revenue for the business. This role is also responsible for the efficient running of the operational elements of the marketing team both internally and externally, this includes; managing suppliers to ensure cost efficiencies for the business, ensuring processes are managed correctly, and building productive working relationships.

What You’ll Bring To The Role –

• Fifteen years’ experience in marketing, media, digital or related disciplines.
• A thought-leader with a passion for developing innovative marketing solutions through the use of data, insights and experience.
• Proven track record in building successful marketing plans and implementing class - leading creative campaigns using external marketing and advertising agencies.
• Lead engagement to drive adoption, lead generation, transaction through understanding of the core offering
• Plan and execute brand comms with media strategy relevant to business use case & the relevant target audience
• Analyze campaign performance by reviewing target vs outcome, prepare learnings for optimization
• Accelerate the business growth through insightful campaign planning and execution, media management. Ability to close the loop by tracking, analyzing what is meaningful and put forth valuable learnings and recommendations to level up future campaign performance
• Keen interest in online, social media and mobile trends, technologies and innovations.
• Solid understanding of the technology linked to web and mobile development.
• Previous experience in managing at least one direct report.
• Excellent interpersonal and communication skills – both written and verbal – with the ability to effectively liaise and negotiate with all levels of management.
• Deep analytical approach to problem-solving
• Strong in building client relationships
• Results oriented

  Min. Education:  Degree

  Spoken Language:  Malay, English

  Written Language:  Malay, English

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